Pho 24 – Vietnamese Franchise System

MODULE 1. Brief history of the picked organization. 2. The company’s statement of purpose: Mission, Vision, Major Goals, Core Values. 3. Some fundamental assessment of the CEO’s initiative capacities in examination with key qualities of good key pioneers. Question 1. Brief history of the picked organization. 1. Acquaintance PHO24 utilized with be a Vietnamese noodle eatery network having a place with Nam A Group, the greatest F&B Corporation in the country.Apart from PHO24, Nam A Group has possessed and worked numerous other diverse F&B brands including A Vien Restaurant, Maxim’s Nam A Restaurant, ThanhNien Restaurant, A Restaurant, Goody Ice Cream, Goody Plus Ice Cream, Ibox Cafe, and so forth. The first PHO24 outlet was opened in June 2003 on Nguyen Thiep Street, inverse to the prime milestone Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, NhaTrang, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong.PHO24 plans to open more stores in every single significant city of Vietnam just as in abroad markets, where there are broad Asian populaces. The authors accept that PHO24’s business idea is one of a kind however simple to duplicate because of its little space prerequisite, low speculation, normalized operational systems, and in particular, the top nature of the food. Presently, PHO24 noodle eatery network has a place with VTI, proprietor of Highlands Coffee, Hard Rock Cafe,â Emporio Armani, Swarovski, Aldo,â La Vie En Rose, Debenhams, Coorslight, Orangina†¦ 2.Brand name: PHO has been the most celebrated dish of Vietnam yet it was just known as road nourishment for a long time. Along these lines, the originators of PHO24 saw this is a fantastic chance to make another business idea that satisfies the high guidelines yet at the same time protecting the conventional worth. After about two years of statistical surveying †particularly the customer’s taste †PHO24 has concocted a one of a kind flavor for PHO’s stock got from 24 top-quality fixings and flavors. The number 24 is meaningful for Pho 24 * Phoâ 24 locationsâ openâ 24â hours. Phoâ 24 alsoâ usesâ aâ totalâ ofâ 24â ingredientsâ andâ spicesâ inâ itsâ phoâ broth * Diligentlyâ stewedâ forâ 24â hoursâ beforeâ itâ isâ served. * Theâ 24â ingredientsâ plusâ theâ thoroughâ preparationâ processâ ensuresâ thatâ theâ phoâ brothâ at Phoâ 24â hasâ aâ richâ andâ sumptuousâ flavor,â accordingâ toâ theâ company. * The broth recipe is the same in all Pho 24 locations, as is expected for any food franchise. So wherever Pho 24 takes its pho dishes, you should get the same rich flavor and taste of its pho. This is key to a successful franchise and itâ€⠄¢s why the pho experience offered by Pho 24 is fast picking up in worldwide popularity.PHO24 has been sequentially the victor of The Guide Awards casted a ballot by perusers of Vietnam Economics Times, ThoiBaoKinhTe Viet Nam and Tu Van Tieu Dung magazine during 6 years from 2004 to 2009. In 2008 Pho24 was casted a ballot as an International Franchiser of the Year, acknowledged by FLA Singapore. In 2010, PHO24 is one of the best 10 â€Å"Ho Chi Minh City †One Hundred Excitements† which casted a ballot by explorers. 3. The Milestone of The Company: 2012 : focus to arrive at 200 outlets absolute 2010 : target started to open shops in China and Japan. 12/2009:Franchise stores open at No. South Korea and Hong Kong, carrying its all out stores to 73rd (in excess of 57 stores in the city. HCMC),with16 stores in outside nations (Indonesia, Cambodia, Korea, Philippines, and Hong Kong). 8/2009: New establishment understandings in Hong Kong and Macau. W ill open its first store in Hong Kong and Macau in October 10/2009 3/2009: Total number of noodle shops in Vietnam and 24 remote nations has arrived at number 70 following six years in activity 9/2006: Pho 24 and VinaCapital †the main money related organizations in Vietnam †authoritatively marked a collaboration and speculation. /2005:Open the first establishment in quite a while (Jakarta, Indonesia). We have 6 noodle shop in Jakarta on 24 November 2008. 1/2005:Open the main establishment store in Ho Chi Minh locale, trailed by a couple of different shops in the significant urban communities of Vietnam like Da Nang, NhaTrang,Vung Tau, BinhDuong †¦ 12/2004:Opens first store in Hanoi, the capital ofVietnam and furthermore the â€Å"capital of pho† 6/2003:Opens first store at No. 5 Nguyen cards, region 1, Ho Chi Minh City. Shop immediately became well known goals for vacationers and inhabitants. Question 2.The company’s statement of purpose: Mission, Vision , Major Goals, Core Values. Pho24’s Vision: â€Å"To be the main Vietnamese Pho and Noodle Brand on the planet. † Pho24’s Mission: â€Å"To be the Global Category Developer for Chain Pho with the Objective of being the primary mover in each market we enter. † Pho24’s significant objectives: â€Å"Make PHO24 become the main and the most well known Vietnamese Pho and Noodle Brand on the planet. † Pho24’s fundamental beliefs: â€Å"Always make clients come to PHO24 with incredible desires and to leave with full fulfillment. † Business Philosophy: Everything we do depends on quality, client assistance and respectability. We accept that recurrent clients are the backbone of our business. We additionally believe that new clients are important vitality for our business improvement. In this way, we welcome our visitors to go to any PHO24 outlets with incredible desires and to leave with full fulfillment. We just select franchisees that can share and pass on our elevated requirements to our customers† Question 3. Some starter assessment of the CEO’s administration abilities in correlation with key attributes of good key pioneers. Ly Quy Trung was conceived in 1966 in SaiGon.He established Nam A Group. Auxiliary Pho24 noodle soup chain is the biggest chain eatery in Vietnam. Nam A Group likewise goes about as general wholesaler for outside food brands, for example, Australian establishment Gloria Jean’s Coffees, Canadian solidified yogurt merchant Yogen Fruz and Singaporean pastry shop chain Bread Talk. The Group entirely possesses twelve eatery networks in Vietnam, including Maxim Nam A gourmet cafés and Cafe Terrace bistros. As indicated by the previously mentioned capabilities, we can recognize some key highlights which all join in Ly QuyTrung, the effective CEO of Pho24:Firstly, he has awesome vision and wide viewpoint. So as to create Pho24 to be the overall branch to equal with McDonaldâ €™s or KFC, from the absolute first days, Ly QuyTrung has put resources into R&D or capability testing, while others said that they are a bit much for such a Vietnamese eatery. He is a reliable pioneer. Being very much aware of his company’s position in the market, disregarding the way that there are a ton of new contenders like Pho Vuong, Pho Cali, and so forth. Ly Quy Trung accepted that they are not his principle rivals. He was sure to guarantee that the nature of the nourishments and administrations, alongside the lofty branch are not something that we can make in the present moment of time. He was thought about the household showcase. In any case, that isn't all that matters, his fundamental methodology is to make conventional dish of Vietnam †pho †become an inexpensive food establishment showed up over the world. It is plainly appeared in the vision of Pho 24: â€Å"To be the main Vietnamese Pho and Noodle Brand in the world†.Finally, he has abi lity to designate and engage, which is should have been a decent pioneer. By picking establishment plan of action, Ly Quy Trung settled on choice of building a chain of eatery about customary food, spreading it over the world. He manufactured the mystery formula for his dish, made the eating condition and other separation factors for his image names. At that point, he didn’t need to control all the chain yet just be the supervisors and controllers, taking consideration about the nature of items and administrations in chain restaurants.Empowering individuals like that, he has made employments for thousands individuals, changed the propensity for the Vietnamese of eating n walkway not useful for wellbeing, just as showed up of conventional nourishment for the outsiders †an effective method to speak to our way of life and advance Vietnamese the travel industry. Taking everything into account, Ly Quy Trung is an effective capable pioneer. In spite of the fact that there has been an ever increasing number of challenges, Pho 24 despite everything endeavors to contribute for Vietnam monetary turn of events and make their image renowned and famous in over the world.

Criminal Justice Essay Example | Topics and Well Written Essays - 250 words - 1

Criminal Justice - Essay Example Having as a main priority that there are numerous contemplations and points of view on various hypotheses that depict what contributes and comprises to criminal conduct, psychopathic killers ought not confront cruel decisions. The criminal equity professionals for this situation may have numerous uncommon abilities that permit them work under any type of weight, which doesn't occur because of the significant levels of defilement. Such killers barely comprehend what they are doing and it is the duty of the general public to attempt to dispense with their odds of executing individuals since psychopathic killers come up short on the ability to control their conduct (Siegel, 2006). Customary reasoning represses change in the criminal equity and I accept that the present criminal equity should extra such killers. With the end goal for this to occur, order structures must get the need for remarkable change to happen. Having converses with the network individuals are additionally, ways that the criminal equity professionals try to improve their interest in the policymaking and through such psychopathic homicides can decrease (Siegel, 2006). With regards to Schoenthaler’s concentrate on diet and wrongdoing, I don't think there is any connection between the two except if the examination contended dependent on diet that may cause emotional well-being issues. Already, experts have just been in a position utilize the past cases in any circumstance to consolidate it with any open data to settle on significant choices not at all like in different stages and at nobody time did they have anything identified with both wrongdoing and diet. Without getting diet and wrongdoing, same slip-ups would continue rehashing, themselves where investigators will concoct a wide range of speculations to relate wrongdoing o diet or the other way around. Diet just causes individuals to make direction on the exercises identified with the body. Then again, diet can course wrongdoing where individuals carry out violations to get nourishment for their families. In such a case, I absolutely concur with schoenthaler’s concentrate on diet and wrongdoing (Siegel, 2006).

The Evolving State of Healthcare Research Paper Example | Topics and Well Written Essays - 250 words

The Evolving State of Healthcare - Research Paper Example confined more on human services that some other country, in spite of the colossal cost of social insurance, the all inclusive norms of wellbeing, for example, life desire and newborn child mortality are not as raised as those of various countries (Simon, 2010). In any case, things have changed since the Obama organization took over force. National medical coverage plan regulated by the central government as a substitute to the private medical coverage is expected to be proposed by President Obama. Basically, the congressional pioneers contend that by lessening the expense of medicinal services, all inclusive health care coverage plan will genuine decrease the national unfulfilled obligations. Medicinal services emergency in America is set apart by three dimensional difficulties; one is the raising expenses of social insurance, the limited access to mind and its risk to retirement security (Simon, 2010). To begin with, the acceleration of the social insurance brought about by snappy change from the standard repayment framework to a capitation framework which is a greater amount of cost sharing than the protection providing food for every single hospital expense to the degree of constraining specialist to go to on persistent in part subsequently not authentic clinical spread. Second, is that not the vast majority can access to mind since they are not well up. This implies preventive consideration is essentially non presence to them and they can possibly take care of clinical consideration when basically sick and require critical and expensive treatment. (Simon, 2010). Third, is the developing expense of the human services when contrasted with the wages of the individuals who pay for it. This makes the ways of life and financial security of those individuals who resign at more hazard. Widespread social insurance inclusion is being considered by various countries in order to guarantee that all individuals are put into one clinical thought. This sort of human services will guarantee that individuals will never again be mistreated by the privatized medicinal services frameworks which are wasteful, exorbitant and on occasion

The Self as Influenced by the Uncanny in De Quinceys Opium-Eater - Literature Essay Samples

Even before Thomas De Quincey fully expounds upon the mental and physical effects of frequent substance abuse in his Confessions of an English Opium-Eater, he states that â€Å"†¦if no definite boundary can be assigned to one’s power, the spirit of hope and pleasure makes it virtually infinite† (8). Far from delivering a simplistic commentary on opium through his confessions, De Quincey uses his narrative largely to display its impact upon the mental aspect of self definition. In Andrew Bennett and Nicholas Royle’s article â€Å"The Uncanny,† the authors suggest that â€Å"†¦the real is not something that is simply a given†¦but is constructed through human perception, language, beliefs and assumptions, and consequently it is something that can be changed† (Bennett 37). Though this quotation does not specifically incorporate human perception as it relates to environmental factors in its definition of the uncanny, the opium use present in De Quincey’s confessions becomes an integral component of the author’s ever-evolving self perception. The Romantic interest in the uncanny as is seen in De Quincey’s work centers both upon interactions with one’s surroundings as well as how a shifting perception of these same surroundings catalyzes and influences the development of the true, internal self. The author’s ability to successfully create and embody a more natural self, however artificial, is undeniably dependent upon the increasing prevalence of opium use throughout his confessions and, consequently, the production of his ability to contemplate what may be considered commonplace events from a novel perspective.De Quincey first addresses his opium use as it is connected to the development of an idealized self when he dictates his first experience taking the substance. The author suddenly exclaims of the surprisingly powerful effects, stating †¦oh! Heavens! what a revulsion! what an upheaving, from its lowest depths, of the inner spirit! what an apocalypse of the world within me! That my pains had vanished was now a trifle in my eyes:—this negative effect was swallowed up in the immensity of those positive effects which had opened before me—in the abyss of divine enjoyment thus suddenly revealed (De Quincey 39). Although this quotation does not yet seem to present a specific situation in which the author is able to regard relatively common stimuli from a different perspective, it is evident that De Quincey acknowledges that this first experience with opium has in some way restructured his view of his â€Å"inner spirit†. The fact that the author is beginning to accept this disturbance of his negative mental perception of self in favor of embracing what he considers to be a more positive inner existence proves to be suggestive of the manner in which the uncanny causes an abrupt shift in human self perception. At this location in the narra tive, De Quincey not only seems incapable of managing his pain on his own, but he now also claims to not even remember the previous pains he had experienced. The author even goes on to assert that â€Å"Here was a panacea—a [medicine to banish grief]—for all human woes† (De Quincey 39). The definition of self that begins to emerge as a result of his beginning to take opium is one that realizes the profundity of the mental alterations that have occurred and the author begins to adopt a more carefree existence. His use of the expression â€Å"abyss of divine enjoyment† and reference to an â€Å"apocalypse† of the self belie a subconscious recognition of the permanent modification in mental perception that may ultimately result from his opium abuse. The uncanny ultimately influences his self development in that he is able to perceive the negative stimuli that previously troubled him in a completely different and more positive light. At this point in the text, a tension has begun to develop between De Quincey’s imagined natural self and the one that is outwardly presented without the aid of substance abuse.As a result of his beginning to develop this conception that a more romantic, natural existence will result from his substance abuse, De Quincey narrates a more specific instance at the opera in which the solace he discovers is further implemented in this process of self-definition. Through his narrating his experience at the theatre, the author further exemplifies the manner in which the uncanny causes him to perceive a stimulus within his environment in a novel and, as seen from his perspective, instructive manner. While overhearing a conversation during the opera, De Quincey recounts that I had all around me†¦the music of the Italian language talked by Italian women†¦and I listened with pleasure such as that with which Weld the traveler lay and listened, in Canada, to the sweet laughter of Indian women; for the less you understood of a language, the more sensible you are to the melody or harshness of its sounds: for such a purpose, therefore, it was an advantage to me that I was a poor Italian scholar†¦ (46)Although it seems at first that this quotation predominantly pertains to the beauty possessed by language even in its unfamiliarity, the passage also directly addresses the increasing effect of De Quincey’s opium use upon his both his self-definition as well as how he perceives his surroundings. Much like the previous paragraph in which the author embraces the absence of certain aspects of his personality, namely his negative past, due to his opium use, De Quincey easily accepts his lack of knowledge about a subject in which he had formerly experimented simply due to his altered state of mind. In addition to his considering his personal abilities and interests from an unusual perspective, he also is able to interact with his environment, though passively, in a different light. Though he has come to the theatre expressly to enjoy the performance, he is also able to appreciate the simplistic and beautiful combination of unfamiliar sounds. Despite the fact that Italian is relatively familiar to him, De Quincey is able to experience the language beyond the reality that immediately confronts him and understand the stimuli on a fundamental level. This unique perception of his surroundings as well as his realization that beauty may be found in relative ignorance (or what can, in other terms, be considered his recognition of the uncanny) is caused by a substance that removes his old consciousness and replaces it with an ability to accept the circumstances of his livelihood as they currently exist.In addition to De Quincey’s experience with unfamiliar language at the theatre, he also conveys this newly formed acceptance of himself and his surroundings as they naturally occur through his analysis of the understanding of music. The author asserts that his ability to readily appreciate this situation is due to the fact that â€Å"†¦opium, by greatly increasing the activity of the mind generally, increases, of necessity, that particular mode of its activity by which we are able to construct out of raw material of organic sound an elaborate intellectual pleasure† (De Quincey 45). In the preceding statement, it is evident that the author admits that opium is responsible for the majority of the mental stimulation he receives from these outings to the theatre and, without the different perspective with which the substance provides him, he would be afforded a largely dissimilar experience. He even challenges a person who laments his inability to understand music, exclaiming â€Å"Ideas! my good sir? there is no occasion for them: all that class of ideas, which can be available in such a case, has a language of representative feelings† (De Quincey 45). Much like the quotation concerning the author’s inability t o comprehend Italian, De Quincey again rejects the assumption that full mental consciousness is necessary to appreciate an art form; it is only through a return to a more natural mental state, one that has obtained independence from the overpowering need for absolute understanding, that the author may grasp his surroundings at a more simplistic, and ultimately more enjoyable, level. In addition to this sense of profound pleasure that opium use affords De Quincey at this stage in the novel, the author also argues against certain societal conceptions about its negative effects. In providing the reader with his examples of his excursions to the theatre, De Quincey asserts that â€Å"Thus I have shown that opium does not, of necessity, produce inactivity or torpor; but that, on the contrary, it often led me into markets and theatres† (48). In mentioning these clearly cultural locations, it is evident that De Quincey hopes to impart that he not only was he present in these locatio ns, but also could be considered a fully functioning societal figure that, in fact, is able to approach in these locations from a novel human perception. Though opium use may be considered debilitative, De Quincey here asserts that, contrary to hindering his self awareness, opium actually enhances it. He also avers that â€Å"the remedies I sought were to force myself into society, and to keep my understanding in continual activity in matters of science† (48). Ultimately, these two quotations, when considered in tandem, represent the fact that De Quincey is able to engage in multiple forms of discourse: both the natural observation of London as it subconsciously operates as well as an active engagement in scholarly discourse. Without his opium use, it is possible that De Quincey may not have been as easily able to make use of the uncanny to appreciate the city for its most intriguing intricacies, those intricacies that may have gone unnoticed at first glance. Although De Quin cey seems to argue largely in favor of this mental departure from what may be considered normal reality, the dreams he experiences as a result of his opium abuse provide him with an avenue toward that which is humanly incomprehensible and sublime. In his detailing the effects of opium-induced nightmares, he details that â€Å"†¦a theatre seemed suddenly opened and lighted up within my brain, which presented nightly spectacles of more than earthly splendour†¦the state of gloom which attended these gorgeous spectacles, amounting at last to utter darkness, as of some suicidal despondency, cannot by approached by words† (De Quincey 68). Though it may seem at first as if De Quincey wholly rejects and abhors the sublime images he describes in the above quotation, it is rather that these visions have produced so natural a perspective on human perception that they are beyond his comprehension. He even later states that, â€Å"†¦the human face had mixed often in my dre ams, but not despotically, nor with any special power of tormenting† (De Quincey 72). It is evidenced through the above quotations that even though the images presented are foreign and, in some cases, terrifying, these dreams suggest an even greater return to nature in that he frequently experiences the sublime. As a result of the opium’s producing an uncanny repetition of the same images of faces and natural phenomena, De Quincey is able to operate from and appreciate the Romantic perspective more fully. Despite the fact that the author remains human and, no matter what the circumstances, will still be unable to fully comprehend the sublime, the presence of opium allows him at least to be allowed exposure to these phenomena through their repetition. Though the author has witnessed many faces or sublime natural structures throughout his existence, the presence of opium allows him to gain a new perspective on these objects that he may not have otherwise obtained. As the opium use increases throughout De Quincey’s confessions, the uncanny plays a more significant role in the progression toward a natural, more romantic self. Through the uncanny causing his being able to perceive both his surroundings and himself from a novel perspective, the author is able to produce a confession that consists not only of daily events as he experiences them, but also in a manner that simultaneously considers the Romantic literary perspective. As a result of a later emphasis upon the sublime through his narration of dreams, De Quincey is able to address the effect of natural influences upon man, as well as their necessity to human development. Opium, as it represents a physical embodiment of the uncanny, catalyzes this more Romantic version of the self which is able to contemplate surrounding people or situations simply as they exist, rather than complicating them with the biases of human perception. On a fundamental level, the uncanny creates the ability to su bconsciously experience the sublime through dreams and to contemplate the subtleties of language and art while unrestrained by normal human mental perception. De Quincey ultimately argues that the uncanny is central to a successful confession in that it allows for a more intense and unprecedented appreciation for environmental stimuli as well as the tendency toward unrestrained thought.

Ricks New Job Case Study - 2718 Words

TASK 1: Individually read the case study provided and identify the issues concerning the different learning styles and its implication on the overall training process. Learning styles refer to the characteristic strengths and preferences in the ways people take in and process information. Due to genetics and upbringing, individuals have different ways of perceiving and processing information. As educators, it is important to recognize these differences to accommodate all the learners. The first step in implementing learning style-based instruction is diagnosing the individual learning styles of each student. Some people are more visual, some auditory, while others kinesthetic or environmental. They all process information in a†¦show more content†¦How much better you are with your big initials behind your name? You are still an outsider here, buster, and do not forget it† basically demonstrates her fear of incompetence. High levels of anxiety that comes from fear, cause the person to withdraw from or actively resist the learning. Rosie is fifty years old and she never went to college, so her accounting methods are quite primitive (all paper and pencil). She worked for many years in PPP, knows a lot about her work, company and many other things, and she thought that by bringing computer into the office, Rick is trying to demonstrate that he knows more about how to do their job. Feeling that her competence is under attack, Rosie developed a defensive behavior. Her quick response was to show Rick that he is no one here. By showing where he stands, she was trying to degrad e him to feel more protected. And, later, the idea that Rick didn’t inform anyone about bringing computer into the office, and that he is going to discuss it later with Val, developed a fear of lost influence. 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Through a compilation of scholars, Human Impacts on Ancient Marine EcosystemsRead MoreConsolidated Life Case Study2925 Words   |  12 Pages(Northouse, 2009) In the present case (Consolidated Life), Rick Belkner (V.P), Jack Greenly (Senior V.P) and Mike Wilson (Supervisor) all exhibit different management style and approaches, which quite clearly differentiates them not only as a manager but also as individuals with different conditioning and thought process (Zastrow, 2008). The case study clearly establishes Rick as a hands-off leader, one who allows the members to make the decisions. As seen in the case study he doesn’t really bother anyone

Why Is Anorexia Mainly Affecting Young Teenage Girls Essay

Why is anorexia mainly affecting young teenage girls? The numbers of girls having eating disorders in the United States are â€Å"jumping off† the charts. Millions upon millions of young teens suffer from eating disorders especially anorexia. Girls are more likely to suffer from it than guys. Anorexia is a life-threatening eating disorder. People who suffer from it stop eating due to self-thoughts about their body. There are many different types of eating disorders that are affecting many teenagers, and two of the most common ones would be Bulimia and Anorexia. Bulimia is known as a â€Å"compulsive† eating disorder where someone eats frequently and then begins to vomit. Anorexia is when someone obsesses over their body and stops eating to achieve the â€Å"desired look† they want. The difference between bulimia and anorexia is that someone who has bulimia can look perfectly normal and nobody would know if you have it. Some symptoms would be: swelling and sorenes s in the salivary glands, dental cavities and stomach ulcers (open sores that develop on the inside lining of your stomach and dehydration may occur. Bulimia is classified as binge eating which means having an active drive to eat. Anorexia is more known as a fear to gain weight and the people who have it perceive their bodies as negative. Its more dangerous than bulimia because it’s more of a purge eating than binging. Purge eating is when you provoke yourself to vomit when you haven’t eaten which creates it a re-curingShow MoreRelatedDoes Media Influence Adolescent Girls Into Having Negative Body Images2580 Words   |  11 Pagesadolescent girls in regard to body image has had negative impacts, such as an obsession with body weight and what the society views as the â€Å"perfect body†. The media can be seen as partly responsible for the pressure adolescent females’ face in consideration to body issues. 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Just walk around a mall today and people are making-out like if they are alone in a room, smoking a joint in theRead MoreUnit 21 Task 26958 Words   |  28 Pagesminerals for example scurvy is caused by the deficiency of vitamin C, night blindness is caused by deficiency of vitamin A and anaemia is caused by deficiency of iron and haemoglobin. Anorexia nervosa is an eating disorder and  a mental health condition that could potentially be life-threatening. People with anorexia try to keep their weight as low as possible by  restricting the amount of food they eat.  They often  have a distorted image of themselves, thinking that theyre fat when theyre not.  Ã‚  SomeRead MoreDefinition of Adolescent Development14200 Words   |  57 Pagesformula ‘no longer a child-not yet an adult’ vividly expresses the transitional character of adolescent life. It is a state in which the person has already broken with the happy age of childhood, but has not yet found himself in adult life. That is why the adolescent’s mind  is confused. The age of adolescence is marked by psychological manifestations that have caused it to be described as â€Å"an age of crisis and transition†. An adolescent is faced with several alternatives on account of his ‘conflictsRead MoreDefinition of Adolescent Development14194 Words   |  57 Pagesformula ‘no longer a child-not yet an adult’ vividly expresses the transitional character of adolescent life. It is a state in which the person has already broken with the happy age of childhood, but has not yet found himself in adult life. That is why the adolescent’s mind  is confused. The age of adolescence is marked by psychological manifestations that have caused it to be described as â€Å"an age of crisis and transition†. An adolescent is faced with several alternatives on account of his ‘conflictsRead MoreStrategic Marketing Management337596 Words   |  1351 Pages374 379 383 8 Market segmentation, targeting and positioning 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 Learning objectives Introduction The nature and purpose of segmentation Approaches to segmenting markets Factors affecting the feasibility of segmentation Approaches to segmentation The bases for segmentation Geographic and geodemographic techniques Demographic segmentation Behavioural segmentation Psychographic and lifestyle segmentation Approaches to segmenting industrial

Green Ox Case Analysis Marketing free essay sample

To decide target segments, positioning strategy, pricing and number of flavors for launch of Green Ox Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade, Sport-Ade, PowerBoost), Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive. Company Strength| Opportunities | Successful in dissolving antioxidants into energy drinks; Multipurpose sport drink with aided benefits of antioxidants; some studies reported health benefits of the drink. | Sports drink growing at 15% per year; fastest growing category among beverages; high income group, females are more favorable to GreenOx thus potential market exists, Sport drinks are considered as image building of the store| Club stores ignore new product; high retail margins; limitations on flavors produced| Established Competitors; natural antioxidants present in competitor’s product| Weakness| Threat| SegmentationBased on usage: Sports drink consumer, antioxidants consumer, vegetable juices consumerBased on Income: High Income, Medium Income, Low IncomeBased on age : lt;25, 25 – 40, gt;40Based on Gender: Male, femaleTargeting As a large proportion of athletes is consisted of women and they are the primarily household shoppers, and more favorable to Green Ox, it is better to target them. We will write a custom essay sample on Green Ox Case Analysis Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is a considerable demand for Green Ox among sport drinkers and antioxidants consumers, It is better to target these two sectors. As high income groups are more favourable to Green Ox, it is better to target medium and high income groups. PositioningPosition the product as a lifestyle and sports drink with various health benefits for athletically active men and women. | ProductSports and energy drink with beneficial antioxidants in flavors of Yellowknife, Jasper Mountain and Whistler.